General information
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed under this text.
Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. Their contact details can be found in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected by providing it to us. This can be, for example, data that you enter in a contact form.
Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
Analysis tools and third-party tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Details can be found in our privacy policy under the heading “Third-party modules and analysis tools”.
You can object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.
Use of Google Analytics technology
For marketing and optimization purposes, google products and services are used on this website. Data is collected, processed and stored from which user profiles are created under a pseudonym. Where possible and useful, the user profiles are completely anonymised. Cookies may be used for this purpose. Cookies are small text files that are stored in the visitor’s Internet browser and are used to recognize the Internet browser. The data collected, which may also include personal data, is transmitted to Google Analytics or collected directly by Google Analytics. Google Analytics may use information left behind by visits to the websites to create anonymous user profiles. The data obtained in this way will not be used to personally identify the visitor to this website without the separate consent of the person concerned and will not be combined with personal data about the bearer of the pseudonym. If IP addresses are collected, they are anonymized immediately after collection by deleting the last number pad. The collection, processing and storage of data can be objected to at any time with effect for the future.
2. General information and mandatory information
Privacy
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. A complete protection of the data against access by third parties is not possible.
Note on the responsible body
The party responsible for data processing on this website is:
Alex Rusch Institut GmbH
Managing Director: Alex S. Rusch
Flurhofstrasse 11
CH-8572 Berg
Phone: +41 62 88840-50
E-Mail: info@alexrusch.com
Responsible body is the natural or legal person who, alone or jointly with others, is responsible for the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. For this purpose, an informal message by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to lodge a complaint with the competent supervisory authority
In the event of violations of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority in matters of data protection law is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If, after the conclusion of a fee-based contract, there is an obligation to provide us with your payment data (e.g. account number for direct debit authorization), this data is required for payment processing.
Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) take place exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of personal data.
Objection to advertising e-mails
The use of contact data published within the scope of the imprint obligation for the purpose of sending unsolicited advertising and information materials is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.
3. Data Protection Officer
Legally required data protection officer
We have appointed a data protection officer for our company.
Alex Rusch Institut GmbH
Managing Director: Alex S. Rusch
Flurhofstrasse 11
CH-8572 Berg
Phone: +41 62 88840-50
E-Mail: info@alexrusch.com
4. Data collection on our website
Cookies
Some of the Internet pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and stored by your browser.
Most of the cookies we use are so-called “session cookies”. They will be automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
Cookies that are required to carry out the electronic communication process or to provide certain functions desired by you (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for the analysis of your surfing behaviour) are stored, they are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
The basis for data processing is Art. 6 para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.
Contact
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.
The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. For this purpose, an informal message by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.
Registration on this website
You can register on our website to use additional features on the site. We only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse the registration.
For important changes, such as the scope of the offer or technically necessary changes, we use the e-mail address provided during registration to inform you in this way.
The processing of the data entered during registration takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. For this purpose, an informal message by e-mail to us is sufficient. The legality of the data processing that has already taken place remains unaffected by the revocation.
The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.
Comment function on this website
For the comment function on this page, in addition to your comment, information about the time of creation of the comment, your e-mail address and, if you do not post anonymously, the username you have chosen will be stored.
Storage period of comments
The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).
Legal basis
The comments are stored on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. For this purpose, an informal message by e-mail to us is sufficient. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent that they are necessary for the establishment, content or change of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. We collect, process and use personal data about the use of our Internet pages (usage data) only to the extent necessary to enable or bill the user for the use of the service.
The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data transmission upon conclusion of contract for online shops, dealers and dispatch of goods
We only transmit personal data to third parties if this is necessary in the context of the execution of the contract, for example to the companies entrusted with the delivery of the goods or the bank commissioned with the payment processing. A further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.
Data transmission upon conclusion of contract for services and digital content
We only transmit personal data to third parties if this is necessary in the context of the execution of the contract, for example to the bank commissioned with the payment processing.
A further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.
5. Social Media
Share content via plugins (Facebook, Google+, Twitter, LinkedIn, Instagram, Xing, Vimeo, YouTube & Co.)
The content on our pages can be shared in social networks such as Facebook, Google+, Twitter, LinkedIn, Instagram, Xing, Vimeo, YouTube in compliance with data protection regulations.
An automatic transfer of user data to the operators of these platforms does not take place. If the user is logged in to one of the social networks, an information window appears when using the social buttons of Facebook, Google+1, Twitter & Co., in which the user can confirm the text before sending.
Our users can share the contents of this site in social networks in compliance with data protection regulations without complete surfing profiles being created by the operators of the networks.
Facebook plugins (Like & Share button)
Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our site. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.
When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook “Like” button while you are logged into your Facebook account, you can link the contents of our pages to your Facebook profile. This allows Facebook to assign the visit to our pages to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or their use by Facebook. Further information can be found in Facebook’s privacy policy at: https://de-de.facebook.com/policy.php.
If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.
Twitter Plugin
Functions of the Twitter service are integrated on our pages. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transmitted to Twitter. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or their use by Twitter. Further information can be found in Twitter’s privacy policy at: https://twitter.com/privacy.
You can change your privacy settings on Twitter in the account settings under https://twitter.com/account/settings.
Google+ Plugin
Our pages use functions of Google+. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Collection and sharing of information: The Google+ button allows you to publish information worldwide. The Google+ button provides you and other users with personalized content from Google and our partners. Google stores both the information that you have given +1 for a piece of content and information about the page you viewed when you clicked +1. Your +1s may appear as clues along with your profile name and photo in Google services, such as search results or your Google profile, or elsewhere on websites and ads on the Internet.
Google records information about your +1 activities to improve Google services for you and others. To use the Google+ button, you need a globally visible, public Google profile, which must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name may also replace another name you used when sharing content through your Google Account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you.
Use of the information collected: In addition to the purposes explained above, the information you provide will be used in accordance with the applicable Google privacy policy. Google may publish aggregated statistics about users’ +1 activities or share them with users and partners, such as publishers, advertisers or affiliated websites.
Instagram Plugin
Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA integrated.
If you are logged in to your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or their use by Instagram.
Further information can be found in Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.
LinkedIn Plugin
Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Each time you visit one of our pages that contains LinkedIn functions, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn is able to assign your visit to our website to you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or their use by LinkedIn.
Further information can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.
XING Plugin
Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
Each time you access one of our pages that contains XING functions, a connection to XING servers is established. To our knowledge, personal data is not stored. In particular, no IP addresses are stored or the usage behavior is evaluated.
Further information on data protection and the XING Share button can be found in XING’s privacy policy at: https://www.xing.com/app/share?op=data_protection.
6. Analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser plugin
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent the collection of your data on future visits to this website: Disable Google Analytics.
More information on the handling of user data by Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics of Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. Thereby reports can be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.
WordPress Stats
This website uses the WordPress tool Stats to statistically evaluate visitor access. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA.
WordPress Stats uses cookies that are stored on your computer and that allow an analysis of the use of the website. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address will be anonymized after processing and before storage.
“WordPress Stats” cookies remain on your device until you delete them.
The storage of “WordPress Stats” cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymous analysis of user behaviour in order to optimise both its website and its advertising.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of our website.
You can object to the collection and use of your data for the future by clicking on this link to set an opt-out cookie in your browser: https://www.quantcast.com/opt-out/.
If you delete the cookies on your computer, you must set the opt-out cookie again.
Google AdSense
This website uses Google AdSense, a service for integrating advertisements from Google Inc. (“Google”). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.
The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google’s contractual partners. However, Google will not merge your IP address with other data stored by you.
AdSense cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google Account.
To support this feature, Google Analytics collects Google-authenticated IDs from users, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.
The summary of the collected data in your Google Account takes place exclusively on the basis of your consent, which you can give or revoke with Google (Art. 6 para. 1 lit. a GDPR). In the case of data collection processes that are not merged into your Google Account (e.g. because you do not have a Google Account or have objected to the merger), the collection of the data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes.
Further information and the data protection provisions can be found in Google’s privacy policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under User Settings. They will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” takes place on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
More information about Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
The purpose of reCAPTCHA is to check whether the data entry on our websites (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, length of stay of the website visitor on the website or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
The data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and SPAM.
Further information on Google reCAPTCHA and Google’s privacy policy can be found in the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
Facebook Pixel
Our website uses the visitor action pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
In this way, the behavior of site visitors can be tracked after they have been redirected to the provider’s website by clicking on a Facebook advertisement. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.
In Facebook’s privacy policy you will find further information on the protection of your privacy: https://www.facebook.com/about/privacy/.
You can also disable the “Custom Audiences” remarketing feature in the Ads Settings section of https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
7. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data stored by you for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after unsubscribing from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.
8. Plugins and Tools
Vimeo
Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo plugin, a connection to Vimeo’s servers is established. The Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the United States.
If you are logged in to your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.
Further information on the handling of user data can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy.
Google Web Fonts
This site uses so-called web fonts, which are provided by Google, for the uniform presentation of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. As a result, Google becomes aware that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
If your browser does not support web fonts, a standard font will be used by your computer.
Further information on Google Web Fonts can be found under https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.
Google Maps
This site uses the map service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy findability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
More information on the handling of user data can be found in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.
9. Online Marketing and Affiliate Programs
Amazon Partner Program
The operators of the pages participate in the Amazon EU partner program. On our pages, Amazon integrates advertisements and links to the site of Amazon.de where we can earn money through advertising reimbursement. Amazon uses cookies to trace the origin of the orders. This allows Amazon to recognize that you have clicked on the affiliate link on our website.
The storage of “Amazon cookies” takes place on the basis of Art. 6 lit. f GDPR. The website operator has a legitimate interest in this, as the amount of his affiliate remuneration can only be determined through the cookies.
For more information about Amazon’s use of data, please see Amazon’s Privacy Policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.
10. Payment Providers
PayPal
On our website we offer, among other things, payment via PayPal. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
If you select to pay via PayPal, the payment data you enter will be transmitted to PayPal.
The transmission of your data to PayPal takes place on the basis of Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). You have the option of revoking your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.
PAYONE
On our website we offer, among other things, payment via PAYONE. The provider of this payment service is BS PAYONE GmbH, Lyoner Straße 9 | D-60528 Frankfurt/Main | Germany, Phone +49 696630-50 | fax +49 696630-5211 | info(at)bspayone.com.
If you choose to pay via PAYONE, the payment data you enter will be transmitted to PAYONE.
The transmission of your data to PAYONE takes place on the basis of Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). You have the option of revoking your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.
Stripe
On our website we offer, among other things, payment via STRIPE. The provider of this payment service is Stripe, 185 Berry Street, Suite 550, San Francisco, CA 94107, USA. If you select payment via STRIPE, the payment data you enter will be transmitted to STRIPE.
The transmission of your data to STRIPE takes place on the basis of Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). You have the option of revoking your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.
Saferpay
On our website we offer, among other things, payment via SAFERPAY. The provider of this payment service is SIX Payment Services AG, Hardturmstrasse 201, 8005 Zurich. If you select payment via SAFERPAY, the payment data you enter will be transmitted to SAFERPAY.
The transmission of your data to SAFERPAY takes place on the basis of Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). You have the option of revoking your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.